Sponsor This Week in Email

Who's reading

Subscribers work in deliverability, infrastructure, and anti-abuse at ESPs, MTA vendors, security firms, and the mailbox providers themselves. This is a small, dense list: practitioners and decision-makers, not a general marketing audience. If you sell to email teams, these are the email teams.

Engagement

All-time across the archive: a 60.4% open rate and a 14.9% click-to-open rate. You should discount any open rate you’re quoted — Apple Mail Privacy Protection inflates them industry-wide, and deflates click-to-open in the same motion, since the denominator fills with opens that never really happened. So here is the figure that doesn’t depend on open tracking at all: about 9% of everyone who receives an issue clicks something in it. That one is immune to MPP, and it is the number I’d judge a newsletter by. People don’t skim this list; they read it.

What you get

• One sponsor slot per issue — yours alone, no competing ads
• Your logo, a headline, up to 110 words, and one call-to-action link
• Click tracking on your CTA, with a results report after the issue sends
• Permanent placement in the web archive at thisweekin.email

Rates

Runs are capped at eight issues — no one sponsor owns the newsletter. Rates increase as the audience grows; your rate is locked when you book.

How it works

1. Tell me about your company below.
2. If it's a fit, I'll send you a booking link.
3. Pick your dates, upload your copy and logo, and pay.
4. I review the copy before it runs — and I'll work with you on it, not just say no.

Editorial policy

One sponsor per issue. Every ad is clearly labeled SPONSORED and rendered in the newsletter's own typography — no images beyond your logo, no imitation of editorial content. I retain final say on what runs. Sponsorship never buys coverage: the stories are chosen on merit, and sponsors get no say in them.

Get in touch

I read every inquiry and reply within two business days.